Email Marketing Tips for Small Businesses

Despite other advances in marketing, email marketing is one of the best ways to engage customers and potential customers.

Some say that email marketing is only effective for big names. However, it is one of the most effective ways to market for small businesses.

Email marketing will help you get an ROI of 4400%.

The best thing about it is that it is cost-effective.

Now that you are aware of the importance of email marketing, in this article, we will further discuss some useful tips to enhance your marketing emails.

What should you send in the emails?

When it comes to marketing emails, content is the most important aspect.

The content you deliver in your email will narrate everything about your business, your operations, and the results you can drive.

Your emails should discuss the exclusive deals that you are offering lately.

You can also send emails with coupon codes and share valuable educational information and relevant tips.

Deliver Quality Content

Most businesses make the mistake of bombarding a customer’s inbox with promotional emails.

To build a healthy relationship with your customers, you should deliver emails with quality content that has something valuable for your customers.

Make sure your email content is readable.

Keep Away from CAN-SPAM

CAN-SPAM is an act legislated to prevent customers from receiving unwelcome emails.

The best means of protecting yourself from spam emails is by only send emails to active subscribers.

You can do this by introducing a sign-up form on your website for an email list subscription.

Make sure the unsubscribe method is as easy as a subscription sign-up.

If you stay compliant, you will not receive spam, and you will also satisfy your customers.

Phone Responsive Emails

In the current time, around 50% of the world population reads its emails from their phones.

So, your emails must be mobile responsive. According to the predictions, this number will only increase with time and reach to 70% in a few years.

If your email is not responsive to different devices like mobile phones, tablets, and desktops, the reader will face difficulty reading your emails.

The non-responsiveness of your message will reduce the effectiveness of your message.

Personalise Your Emails

When people first subscribe to your email services, they are more active, but with time, the number of clicks decreases.

That is because you have been sending the same chintzy emails to your entire subscriber list, this way, the relevance of the newsletters decrease.

Many businesses tailor their emails according to the subscribers’ requirements.

When you deliver personalised emails, your email marketing strategy becomes more effective, and more people will click through your emails.

Short Message with Effective End

When it comes to marketing emails, the experts will always advise you that you keep your messages short, and they have a very effective conclusion in the end.

They will recommend you to make your emails shorter than 500 words.

If you write long emails, the reader will skip through a lot of it, and your hard work will go to waste.

So, it is better that you write short brief sentences with “P.S” in the end so that the emails seem short and simple.

You should also present the text in bullet points and short paragraphs so that the reader can grasp all the relevant information in a single glance.

Separate List for the Regular Readers

If you have subscribers that are more active than your other followers, it is the best opportunity to increase your sales and also the loyalty of your regular readers.

When you add your regular customers to an exclusive list, they will feel special, and it will give you a chance to cultivate a strong relationship with them.

You can send special discount offers to these contacts. The special discounts will encourage them to purchase more from you. It will also create great word of mouth publicity.

Visuals of your email

In the current time, wordy emails are not a way to go. Wordy emails can make you lose readers.

When you construct an email, you can add a different style of content in the emails. You can add eye-catching graphics, embedded videos, and pictures in the email.

This will keep your audience engaged with your emails.

These days, the brands add funny catchphrases and memes in their emails so that the reader retains their message.

Experimentation is an Essential

When it comes to marketing, you must realise that the techniques keep changing.

It would help if you experimented with your marketing procedures continuously.

The best way for you to do this is through A/B testing. You can test different sets of variables like addressing methods, subject line matter, CTAs, and any variable that you like.

When you are conducting the experiments, check the click-through rate and open rate of the emails to analyse.

And this will also become an ice-breaker with your customers.

Don’t Be Salesy

When it comes to big brand names, you will notice that they make sure that their emails don’t sound salesy.

The more prominent names try to be helpful.

Their emails will only tell about the discounts and offers, but they will never make it sound like they are desperate to sell their product.

When you write an email, make sure that it is interactive, the only motivation of the email is to build a rapport.

Conclusion

When you talk about digital marketing, email marketing stays on top.

It will get you the most ROI.

In many studies, you can find that most buyers check their emails to find out the best promotions and coupon codes.

When you look at the promotional emails of leading brands, you will notice that their consistency is very low.

They prefer people waiting for their promotions to come, and this is a fantastic marketing tactic. It is known as a pull strategy in marketing terms.

While constructing a marketing email, you should also keep in mind that that content is engaging and short.

Cheers,

Panos