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Recent statistics show that, on average, 69.57% of carts get abandoned on E-commerce websites.

There can be several reasons why potential customers decide not to complete their online orders and go through with their purchases. Even if you design a good website with stunning product images and a stellar UX, your ideal visitors might not make it to the end line.

I am here to shed light on some of the most common reasons why customers abandon shopping carts and how you can fix this problem.

Lengthy Checkout Process

Online buyers look for simplicity and convenience. Unnecessarily long and complicated…

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Experts predict that 95% of all purchases will be made through e-commerce platforms by the year 2040. But despite the convenience they offer customers, 80% of all e-commerce businesses fail.

So what are they doing wrong that the few successful ones aren’t?

I’ve rounded up some of the common reasons why most e-commerce businesses struggle to find buyers and keep afloat.

There Isn’t Any Real Investment

You can set up an online store with a few hundred dollars, but that doesn’t mean that’s all the investment your business is going to need. …

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There is no denying that an increase in conversion rate leads to higher revenue and profits for your e-commerce store, but getting there takes time and patience.

You’ll also need to build a comprehensive strategy that includes excellence in design, user experience, and selling strategies.

I bring you some of the leading, tried-and-tested approaches to enhancing your conversion rates. But first, let’s explore the basics.

What Do I Mean When I Talk About The Conversion Rate Of A Shopify Store?

The conversion rate of a Shopify store is the number of purchases divided by the number of visitors in all the sessions. To convert the value into a percentage, multiply the resulting number by 100.

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Introduction

Social Media has become the leading platform for running successful advertisement campaigns that result in revenue generation and conversions for many different businesses.

Most people starting with social media advertising, will not be familiar with the incredibly complex landscape that has emerged in this competitive market.

This results in unsuccessful campaigns that are not correctly targeted to begin with.

Using the right audience, keywords, and metrics are essential for the success of social media advertising campaigns of any scale, and newcomers are sometimes left in the dark about what they can achieve with the right tools. …

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Tweaking your sales funnel to achieve maximum engagement and benefits can be done by bringing your products to the limelight at various stages of the sales process.

A strategy to make higher sales and return customers that involves showcasing multiple additional options to your customers at the time of checkout or product selection is a commonly used tactic.

This strategy is known as upselling your customers and can be utilized at various sales funnel stages.

Shopify offers several plugins and apps that are designed for this specific purpose.

From highlighting certain products on your store or providing options for…

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Maintaining a curated email list of your existing and potential customers is a great way to build exposure and awareness for your brand while engaging in one of the most effective forms of digital marketing through email.

But, in order to get started with an email newsletter, you first need to build a comprehensive, inclusive email list. Here are a few tips on how to effectively and quickly build your email list while reaping a lot more benefits as well.

Read on to find out how you can grow your eCommerce store’s email marketing list with a few simple…

Many businesses are turning to the eCommerce style of business.

It advances business and makes all operations effective and makes processes run smoother.

It multiplies your business reach by hundred times.

eCommerce is the crucial reason for globalisation.

Even though eCommerce seems like the most effective way to run any business, there are a few challenges that come with it.

In recent years, the world has changed significantly.

In 2015, the eCommerce industry was only a 340 billion dollar market, but in the year 2020, the industry is worth twice as much.

It is a clear sign that the…

In the past, unboxing experience did not matter at all, but after the emergence of seasonal packaging, unboxing experience got a lot of hype.

Later, when YouTube content creators, started making videos about their unboxing experience.

It became a vital marketing tool.

Today’s world is all about social media, so when you make packaging, make sure that it is worthy of posting on a social media platform, and you are good to go.

Free Sampling

Most business ignore the importance of free sampling.

When you send free samples with the existing order, it encourages your client to buy more from you…

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Despite other advances in marketing, email marketing is one of the best ways to engage customers and potential customers.

Some say that email marketing is only effective for big names. However, it is one of the most effective ways to market for small businesses.

Email marketing will help you get an ROI of 4400%.

The best thing about it is that it is cost-effective.

Now that you are aware of the importance of email marketing, in this article, we will further discuss some useful tips to enhance your marketing emails.

What should you send in the emails?

When it comes to marketing emails, content is the…

Which eCommerce business does not want to stay ahead of their competition?

However, to do that, you must stay abreast of the rising eCommerce trends in 2020 and see which opportunity you can leverage.

Read on as I walk you through the emerging eCommerce trends in 2020.

Increase in Customer Retail Experiences

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(Source)

You would be wrong to think that the recent rise in eCommerce activities is putting brick and mortar outlets out of business.

Although large retail establishments are on the verge of financial ruin, the retail experiences are here to stay — the only difference is that they are becoming accustomed to a…

Panos Tzitzinos

🛒 eCommerce & Shopify Specialist. 📚An avid Business, Marketing and Self-Improvement reader. 📍Athens, GR.

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